Custom process
Your stages carry the names your team already uses.
When none of the other nine fits your trade
A custom CRM is justified when the company's process is itself its competitive advantage: forcing it into generic software erases what makes it different. The question to ask before committing isn't "which software", it's "what fills itself in" — if the answer is nothing, no budget will save the project.
Click a file to open it, advance it one stage, switch on an automation and read the exact message it would send.
Nothing is stalling. That is the normal state when follow-ups go out on their own.
The stages and fields carry the words your team already uses. That is the first reason a CRM ends up used rather than abandoned.
Your stages carry the names your team already uses.
Accounting, trade software, online store, telephony.
Client or partner spaces, with the permissions to match.
The numbers YOU look at, not a generic dashboard's.
The 15-minute audit determines what actually needs adapting. You leave with the written diagnosis, even if we never work together.