Custom software

We study how your business operates, then build the system that fits it.

This isn't “we build anything.” It's the opposite: scope is decided after seeing how work moves at your place — and sometimes the conclusion is that off-the-shelf software will serve you better.

What we design

Rarely just one of these: most delivered systems combine three or four, because that's where the gain is — in what talks to what.

Layer 1 — the foundation

Where the work lives

One place that carries your files, your stages and your vocabulary.

Customer management — One record per customer: history, exchanges, documents, upcoming follow-ups.
Sales pipeline — Your real stages, from first contact to signature. What's stuck is immediately visible.
Automated follow-ups — Day 2, day 5, day 10 sequences by email and SMS. They stop the moment the customer replies.
Dashboards — Incoming requests, response rate, pipeline value, opportunities running late.
Reporting — What comes in, where from, what it's worth. Exportable without asking our permission.
Assisted qualification — Every request gets a score and a readable reason: why it's a priority, or why it isn't.

Layer 2 — what runs on its own

What fires without you

The decisions you make twenty times a week, held by the system.

Email sequences — Acknowledgements, follow-ups, dormant-customer reactivation — written with you, sent without you.
SMS workflows — Automatic text after a missed call, appointment confirmation, work-completed notice.
Appointment reminders — Automatic reminder before the scheduled time, to cut no-shows.
Lead qualification — Sorted, scored and routed to the right person the moment it arrives.
AI assistants — Drafted replies, conversation summaries, call preparation. You approve, the assistant prepares.
Review requests — Google review request sent automatically after each completed job.

Layer 3 — what exists nowhere else

What exists only at your shop

The tool no vendor will ever build, because it only serves your trade.

Internal tools — Shop, inventory, production or case management — modelled on how you actually operate.
Dashboards — Your numbers, current, in one place. No more Monday report rebuilt by hand.
Integrations — We connect what you already use instead of forcing you to replace everything.
Custom workflows — Approvals, escalations, quality checks: your rules, applied automatically.
Client portals — Your customers follow their own file. Fewer "where is it at?" calls.
Migrating what exists — Your data moved over from spreadsheets and legacy tools, without starting from zero.

When this is NOT for you

Saying so in advance avoids engagements that end badly, and they end badly for everyone.

You work much the way your competitors do, and off-the-shelf software suits you with no daily workarounds.

Volume doesn't justify the investment yet: manual follow-up holds, and it will hold another year.

The real need is training or a change of habit, not software. A system doesn't repair a process nobody follows.

You're looking for the lowest price. That isn't our position, and cut-price custom software costs more than the subscription it replaces.

Describe your operation to us.

What you're trying to fix, your current tools, what you'd like to get. We answer within one business day — including to tell you that off-the-shelf software would serve you better, and which one.

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